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Will Schwalbe

Have you ever wondered why publishers play around with book covers so much?

What’s the point of changing the cover of a successful book when it comes out in paperback? Won’t that confuse readers when they browse in bookshops and online?

Actually the move from hardcover to paperback gives the publisher the opportunity to bring the book to a new market (and to those who were waiting for it to come out in paperback!).

Take the case of Will Schwalbe’s book, The End of Your Life Book Club publishing in paperback this June.

The hardback jacket design, with its bright green background and golden leaves, was a big in-house favourite and a hit with booksellers and readers alike, which is why we didn’t want to change it too much. Using the same design, the new bright cream background, gives a fresh (summery) life to the cover, while making sure that the reader knows it’s already a big success (cue the “New York Times bestseller” sticker).

In the end, making sure that the book looks new but maintains the established and easily recognisable feel of its previous edition is always hard, but we believe our art department did a fantastic job with Will’s memoir. But

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The End of Your Life book Club (hardcover)

The End of Your Life book Club (paperback)

 

 

 

 

 

 

 

 

 

 

 

 

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